Establish CTIA as the go-to expert on the advancement of wireless technology.
Client | CTIA
Role | Creative Direction, UX/UI, Animation
Type | Branding, Web Design, Product
Their previous website seen below was difficult to navigate, looked visually dated, and didn’t attract the intended amount of visitors or engagement.
We re-structured the site to enable users to navigate to the right content efficiently.
Margin-pop ups and interactive media provide context for challenging topics.
We introduced a new element called channels that would funnel all the most important content on a particular topic into one, digestible feed.
We created interactive, shareable, and downloadable infographics after learning that many users look to CTIA for statistics on wireless technology.
We took their primitive element, the dot, and turned it into a symbol for movement.