JJSIV Design
'My Benefits' offers a comprehensive and easy-to-use dashboard that summarizes all available PayPal benefits for the users. It aims to increase user engagement with various PayPal benefits.

Paypal 'Benefits'

PayPal Benefits

PayPal Benefits

PayPal Benefits offers a comprehensive and easy-to-use dashboard that summarizes all available PayPal benefits for the users.

Problem Statement:

Problem Statement:

Many consumers displayed confusion towards PayPal’s benefits.

Project Scope

Project Scope

I was tasked to create modules that accommodate for the three possible user types: potential, new, and existing users.

User Research

User Research

I analyzed PayPal's 2016 Consumer Segmentation research data to fully understand where the confusion was coming from.

Insights from Segmentation Synthesis

Insights from Segmentation Synthesis

Synthesis Conclusion

Synthesis Conclusion

A coherent theme present across the three segments was that they would appreciate convenience and financial advice.


Common Keywords

Common Keywords

Ease of use
Active advice
Convenience
Guidance
Transparency
Decisions
Choices
Options

Project Direction

Project Direction

Create a cohesive dashboard with all of PayPal’s benefit offerings.

Feature Hierarchy

Feature Hierarchy

I first identified all types of available PayPal benefits, and explored the different sub-elements for each of the benefits.

Iterations

Iterations

The key question was: How to utilize the module's real estate so that it contains useful information for the different types of the users, while giving useful assistance to the top three target segments?

My Benefits Modules

My Benefits Modules

My Benefits page includes multiple modules that each represent a single PayPal benefit.

59ecacca19032000013f90e3__Individual_  Purchase Protection Final.png
59ecacd1e8bbc50001a50889__Individual_ PAD2.png
Dynamic Module States

Dynamic Module States

The content of the modules are dynamic; they will adjust according to three user states: Potential Users, New Users, and Existing Users.

 Potential users are met with persuasive targeted messaging with a "Sign Up" CTA.

Potential users are met with persuasive targeted messaging with a "Sign Up" CTA.

 New users can take immediate actions through the "Open a dispute" CTA.

New users can take immediate actions through the "Open a dispute" CTA.

 Existing users can view real-time tracking of current progress, and multiple actions CTA.

Existing users can view real-time tracking of current progress, and multiple actions CTA.

The go-to dashboard for all PayPal benefits.

The go-to dashboard for all PayPal benefits.

Pay After Delivery. Purchase Protection. Free Return Shipping. Take control of all PayPal benefits without compromise.


59ecacc9e8bbc50001a50882__Individual_ Cashback 2.png
59ecacca36e5a0000168d034__Individual_  PP3.png
59ecacca19032000013f90e3__Individual_  Purchase Protection Final.png
59ecaccae8bbc50001a50883__Individual_ Cash Back.png
59ecacd0e8bbc50001a50888__Individual_ Cashback 3.png
59ecacd0f4f8560001ca30d5__Individual_ Cashback 4.png
59ecacd1e8bbc50001a50889__Individual_ PAD2.png
59ecacd19d16950001e286b7__Individual_ PAD.png
59ecacd041b4090001b5a969__Individual_ FRS.png
59ecacd219032000013f90ea__Individual_ PP2.png
59ecadabe8bbc50001a50951__Individual_ Purchase Protection Final.png
59ecadac19032000013f9147__Individual_ Refer a Friend.png